IMG SRC in charge of planning and producing experiential installation of Gricho's event "Self-enjoyment" held at Shopping Mall, Fukushima, Shopping Mall in the center of Shanghai from June 15 to 22. In order to express the smile of people with sweets, we developed a huge display that displays motors of 1344 absolute pocky box models and displays images of users' faces in real time with their moving angles .
We also set up a shooting booth and created a mechanism by oneself to become a substitute (image character) and get a special pocket that was printed on the box. The event became an attraction exceeding the original expectation, and it became an event that many people smile. Also, on November 5th to 11th, in accordance with Pocky Day (11/11), we also launched a similar campaign in Toho Xintiandi located in the center of Beijing city, which also showed great excitement.
