"SONIC SWEETENER" sensed by the ear, not the tongue. Along with rapid economic growth in China, it is said that obesity problems are getting worse. One cause is overdose of sugar. We created a device and website for the project "Sound Sweetener" to challenge the problem of excess sugar consumption by Cafe & Creators Space XIN CAFE in Shanghai, China.
When you tilt the cup, the LED lights up in response to the acceleration sensor, and a special melody developed jointly with Oxford University is played. When you drink a beverage while listening to the melody, it feels sweeter than the sweetness of the beverage, it is healthier than artificial sweetener, fun using music, helps reduce sugar intake.
Date
Awards
ECI Awards
Marketing Innovation
China International Advertising Festival
Interactive Creative Awards
